Niseko is home to endangered species and alpine plants, protected within national parks, quasi-national parks, and designated cultural heritage areas. We care about our animals and plants which live in the harsh climates.

The culture intertwined with the nature is another Niseko's special character. A culture of mutual support has taken its root in this little mountain village. We care about the knowledge and warmth to survive the harsh nature.

The beautiful nature may suddenly shows her teeth. A memory is happy only when you can go back to your family and friends. We care about things to keep you safe.